Project Description

A leading tea company sought to enhance the packaging of its blend comprising 100% Assam Tea Leaves and seven spices. With three new design options, the company intended to gauge customer preferences through market research, focusing on colors, visuals, typography, and format. The study gave insights into identifying the most preferred packaging by testing the new and existing designs, understanding customer reactions, assessing shelf-level impact in retail stores, and determining the preferred packaging after test marketing. Valuable insights were received to optimize the packaging strategy and boost customer engagement. The market research helped identify the most preferred packaging design and concluded that the new packaging design resonated positively with customers, as evidenced by their preferences and favorable reactions. These insights were useful in formulating the company’s strategy, ensuring the optimized packaging enhances shelf presence and customer engagement.

Project Type

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