Project Description

India’s largest NBFC launched an expansive 360-degree marketing campaign, introducing a new mascot. Executed in four South Indian languages, the company aimed to assess its impact across five key states: Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana.

The study focused on multiple objectives, including evaluating ad recall, assessing the overall effectiveness of the advertisement, measuring public interest in availing gold loans post-exposure, and analyzing Muthoot Finance’s customer and sales data. This comprehensive market research endeavor provided nuanced insights into the campaign’s reach, effectiveness, and influence on consumer behavior, guiding strategic decision-making within the company for future marketing endeavors and customer engagement strategies.

Project Type

• Projects -